A more effective way to bring good material to site visitors' initial attention would be to have people with trusted taste plow through lots more songs than a casual visitor ever would, and recommend the ones they feel are best. These "taste mavens" could be music writers or bloggers at any level, from the smallest towns up to well-known media outlets like Rolling Stone, as well as people who book bands for clubs, DJs—even currently-unknown people who just happen to have a "golden ear" for music other people will like.

How could capable people be induced to take on this task ?

Well, money is a good motivator for many things. It's also been shown to be well suited to uncovering great content. The chance to profit by discovering the next bestseller is what inspires traditional publishing houses to wade through piles of unsolicited manuscripts, and spurs record labels to send Artist and Repertoire people out to the hinterlands in search of promising new bands.

Why couldn't a web site do something similar?

It shouldn't be necessary to hire a staff of salaried employees. Why not just enable the people who bring overlooked gems to people's attention on the site to share in the sales revenues their recommendations generate? A fair amount might be, say, 25%. The writers, musicians or other content creators should receive 65%—a lot more than they could ever dream of getting from a conventional media company. What about the service that brings everybody together and processes the resulting sales? If a song costs a dollar, this entity could take a dime.

What you've just read is the essence of Pinpointer's plan.

We believe that by following it, we can realize our vision of enabling talented musicians, writers, visual artists, and other producers of creative content to connect more successfully with people who will value their work—regardless of whether they're big-name stars or currently unknown.